NEHI COLA Leg Logo Advertisement (BOOKMARK) (A CHRISTMAS STORY) (GRAPE NEHI)

Description

[Cola]
Nehi Cola Advertisement
Die-cut paper advertisement for Nehi Cola in the shape of a stockinged leg in heels with the Nehi logo at the knee, possibly intended as a bookmark.  In very fine condition.
Launched by the Chero-Cola corporation in 1924, Nehi Cola came in a variety of flavors including grape, orange, root beer, and peach.  Their logo, typically a picture of a seated woman's legs with a skirt short enough to show the stockings up to the knee, was intended to suggest the correct pronunciation of the name.  In the Midwest a somewhat more risqué logo was used, a disembodied leg without a skirt.  The Nehi logo is prominently featured during a diner scene in the 1973 film
Paper Moon
, Grape Nehi was the beverage of choice for Walter "Radar" O'Reilly on the television program
M*A*S*H*
, and Jean Shepherd, author of the book that served as the basis for
A Christmas Story
, alluded to the Nehi logo in his writing.  According to flicklives.com, the logo featured here was the inspiration for the famous Leg Lamp from the film.
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